Functional Mockups

So, you’ve got a great idea, and you need for it to be converted into an online model, or mockup, of your product or service. To help early-stage companies clear this crucial hurdle, Red27 builds functional mockups that honor this basic Lean Startup technique: do the smallest thing possible to learn from customers. Mockups are a great way to test and revise your ideas before you commit to building particular solutions. Mockups should:

  • Show something very close to what actually will be delivered. In other words, don't make promises you can't keep.
  • Look real. Simple wireframes and sketches may be faster to produce, but they're often not enough to convince people to trust your finished product.
  • Minimize waste. When you have limited time and resources, you don't want to create mockups that can't be easily converted into the technology in which the final product will be delivered.

Functional Mockup Process


  • You have a functioning mockup/prototype of your idea to show potential investors and customers.
  • You can test various assumptions about your idea.
  • You can find out what is needed to move forward.


  • Red27's Functional Mockups are built with Ruby on Rails.
  • Mockups are completed in one week.
  • Red27's Functional Mockup service includes a Findings Report that details what worked and what didn't.
  • Red27's Functional Mockups are provided for a fixed price.
  • The code Red27 delivers can be developed further by another firm, in-house -- or continued by Red27.

Web Basics


You Rocked it! Huge success with the proof of concept. Client loved it and the possibilities it provides!
—Dan, CEO, Rentbits

We worked with Dusty Candland of Red27 Consulting for about 1.5 months on a project supporting development of a Java-based Web service using the Play! Framework. Dusty was very easy to work with. During and after the project's execution, he and Red27 were readily available to answer questions and help us fix bugs. Another important aspect of the consulting we did with Red27 was our need for a developer who understood how quickly things move and can change in a startup environment. Dusty did a great job of filling that role. He quickly adapted to multiple revisions of the project's specifications and integrated his work with our existing codebase. Omniar would choose to work with Red27 again.
—Zach, CTO, Omniar, Inc.

Red27 Consulting has provided us with excellent service for seven years. From web design, to content management, to maintenance and security, Red27 takes care of all our IT needs, allowing us to focus on our business.
—Gary Scott, CEO, Dynasty Painting

Red27 is a mission-critical part of the team that is steering our young market research and communications company full steam ahead. We have entrusted short-term projects and long-term technology planning in Red27 -- which has always exceeded our expectations on time and on budget. It's invaluable to have the support of expert Web developers, who act with integrity and with a competency that allows us to focus on growing our entire company.
—Christine Tatum, chief executive officer, Media Salad, Inc.

It was a pleasure working with Dusty Candland of Red27 Consulting on Being a small business it was critical that the project be completed on time and within our budget, Red27 helped make this happen while staying true to the vision and specifications of the project. Dusty was very responsive during the project and remains very responsive even after project completion. I always had a comfort level with Dusty that the projects success was as important to him as it was to me and the rest of our team.
—Jeff Aitken, Owner, Fluid Coffee Bar