Is your startup using its biggest advantage?

Over the last 20 years I've built 5 startups with 2 exits, by building strong teams on good technical foundations, resulting in quality product delivered quickly.

Startups move slowly for a number of reasons.

Some spend too much time developing the perfect solution. Others build up enough technical debt they can't pivot or even deploy new features. Over architecting the solution is another common cause of moving slowly.

How do these startups end up moving slowly and find they've been beaten to market?

Why do some startups seem to release new features all the time, while others can't?

Why can some pivot quickly, while others run out of runway?

The answer is clear. All startups know they need to move quickly, but many don't have the experience needed to do so.

My first startup was GoToast. It managed pay-per-click keywords for our customers. As the lead developer, I learned how important being able to quickly iterate was. Along with our team, and some great mentors, we built a system that managed millions of keywords on across 12 different services, multiple times a day. GoToast was loved by its customers and was quickly acquired by a large ad-tech company.

I've had the pleasure of working with Dusty multiple times over the years, he has a rare gift for understanding and adding value to business problems and solving them with nimble software solutions. If you need a seasoned architect or just want something built quickly and affordably, he's your guy.
- Nico, CEO, Two Octobers

The second exit was with ROXIMITY, another ad-tech company focused on indoor location. As another example of moving quickly, after Apple announced iBeacons, we pivoted quickly and had a software and hardware solution in market within 6 months. The software included SDKs integrated into mobile applications with over 20 million active users. Our servers were able to ingest 100s of million location data points a day with only 12 servers. ROXIMITY was acquired in 2016 and integrated into a large mobile ad network.

I've been helping startups build proof of concepts, MVPs, and develop their technical strategy since 2006.

You Rocked it! Huge success with the proof of concept. Client loved it and the possibilities it provides!
- Dan, CEO, Rentbits

Startups have limited time and money, over the years, I found ways to help within budget, adapt to changes, and provide a great return on investment.

We worked with Dusty Candland of Red27 Consulting for about 1.5 months on a project supporting development of a Java-based Web service using the Play! Framework. Dusty was very easy to work with. During and after the project's execution, he and Red27 were readily available to answer questions and help us fix bugs. Another important aspect of the consulting we did with Red27 was our need for a developer who understood how quickly things move and can change in a startup environment. Dusty did a great job of filling that role. He quickly adapted to multiple revisions of the project's specifications and integrated his work with our existing codebase. Omniar would choose to work with Red27 again.
- Zach, CTO, Omniar, Inc.

Having a strong technical foundation is key to moving quickly. Providing that foundation helps startup focus on thier business, not their technology.

Red27 is a mission-critical part of the team that is steering our young market research and communications company full steam ahead. We have entrusted short-term projects and long-term technology planning in Red27 -- which has always exceeded our expectations on time and on budget. It's invaluable to have the support of expert Web developers, who act with integrity and with a competency that allows us to focus on growing our entire company.
- Christine Tatum, CEO, Media Salad, Inc.

While not a fit for everyone, I'd love to talk to see where I can help. Schedule a meeting and lets talk about your startup!

Hi! I'm Dusty. I help startup SaaS companies build a strong, sustainable software development lifecycle so they can ship quality code that delivers business value faster and more reliably.

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